A diamond in the rough

Welcome back to Gem Strategic Communications, 18 months later. The title of this post says it all: it’s not quite polished, but something amazing to uncover.

A while back I wrote about authenticity. You know, the word we all use when we do media training.

It’s kind of hard to be completely authentic as a client service-focused person. By definition, you have to provide what your audience wants. So for years I’ve dutifully written about topics I thought were appropriate, or topics that every other PR professional was also blogging about. Guess what? I’m sure my pieces were well written, but I doubt any of them oozed authenticity.

Yesterday I found myself testing out my elevator speech again. I’ve been doing it for several months now. What came out was something this:

“I’m rebooting my solo practice because I realized after a year of being back in a large setting, there is a lot of entrepreneur in me. There are many topics I want to explore about creativity, mindfulness, and leadership that I wasn’t able to do because of time constraints or it just didn’t fit in the conservative industries I served. I’m focused on opportunities with mid-sized organizations where I can provide both internal and external communications. But I’m also excited to explore where this other conversation goes and how that might impact the way I position my offering and myself moving forward.”

I sometimes get raised eyebrows and skeptical looks. I’ve also gotten outright “womp womp womp” from a few people who think I need to have my story tighter. I sense that’s because I am networking in a new way with people I have known for a long time, and it probably is uncomfortable to them. But it’s authentic.

So you won’t always find me talking about the PR topics of the day. It’s less likely you’ll find me dissecting a CEO speech or discussing a new measurement tool and more likely, you’ll find me exploring employee engagement, leadership, resilience, work-life management, health and wellness, and how it all contributes to what the outside world sees about an organization.

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